Pasta Price in Pakistan (Latest Guide)

Pasta, a beloved part of Italian cooking, has become a kitchen favorite in Pakistan. The prices for pasta vary; for instance, a pack of three spaghetti costs Rs. 497, while Bake Parlor Elbow Macaroni is priced at Rs. 210. The options for pasta in Pakistan are extensive, including spaghetti, penne rigate, fusilli, farfalle, and macaroni. 

Leading brands like Bake Parlor and Lotte Kolson Pvt., Ltd. dominate the pasta market. In 2023, the market revenue reached US$2.18 billion, with an anticipated annual growth of 8.05% (CAGR 2023-2028), reflecting the increasing popularity of pasta in Pakistani households. 

Despite its foreign roots, pasta has been warmly welcomed by Pakistani tastes, often infused with local spices for a unique touch. This blend of Italian tradition and Pakistani creativity has firmly established pasta as a significant culinary delight in Pakistan.

Current Pasta Prices in Pakistan

The cost of pasta in Pakistan right now depends on what kind you’re looking for and the brand. Take, for instance, a 1kg pack of spaghetti, which you can get for Rs. 350. If you prefer Kolson Spaghetti, a 450g pack goes for Rs. 145. Now, if you’re thinking of quick macaroni from Nida Trading, the wholesale rate is USD 5.45. 

The retail price range for pasta in Pakistan falls between PKR 1,371.43 and PKR 2,428.57 per kilogram. Looking at wholesale prices in 2023, it’s between US$ 3.36 and US$ 5.95 per kilogram. Keep in mind, that these prices might shift depending on the store and where you are. 

Take Al-Fatah, for instance—they’ve got a variety, ranging from Rs. 140 for Shan Shoop Noodles to Rs. 320 for Kolson Egg Noodles. It’s good to remember that these prices aren’t set in stone and can change due to factors like import costs, production expenses, and how much folks want pasta.

Price Comparison of Different Pasta Brands

Factors Influencing Pasta Prices in Pakistan

The prices of pasta in Pakistan are affected by various factors, such as import costs, production expenses, global inflation, high energy production costs, and the overall increase in the cost of living.

Import Costs: The cost of importing pasta into Pakistan has steadily risen over the last five years. In 2018, the import price per kilogram was $1.20, climbing to $1.80 in 2020, and reaching $2.10 in 2021. The latest data indicates an import price of $2.40 per kilogram, with expectations of it reaching $2.70 in the coming years. This upward trend in import prices directly impacts the retail prices of pasta in Pakistan.

Production Expenses: The production costs of pasta in Pakistan play a vital role in determining the selling price. These costs encompass raw materials, labor, energy, and transportation. Notably, energy prices and exchange rates significantly contribute to the escalation of food prices. Pasta companies attribute the hike in pasta prices to increased energy and transportation costs.

Global Inflation and High Energy Production Costs: Global inflation has heightened the costs of raw materials and energy, subsequently raising the production expenses of pasta. The surge in global energy prices is particularly responsible for high energy production costs.

Rise in the Cost of Living: The overall increase in the cost of living has also played a part in the escalation of pasta prices. The cost of living crisis has resulted in higher prices for wheat-based products like pasta, primarily due to the surge in wheat prices—a key ingredient in pasta. Wheat prices have increased by 25% since the previous year, contributing to the overall surge in food prices.

Other Influencing Factors: Additional factors impacting pasta prices include changes in sales tax rates. For instance, in March 2023, Pakistan increased the Sales Tax rate to 25% on the import and subsequent supply of certain goods. This tax rate hike can also be a contributing factor to the rising pasta prices.

Major Pasta Manufacturers and Suppliers in Pakistan

Lotte Kolson Pvt., Ltd.: Lotte Kolson Pvt., Ltd., formerly known as K. S. Sulemanji Esmailji and Sons, stands as a Pakistani food company under the umbrella of the South Korean giant, Lotte Corporation. Originating in 1942, it was among the pioneer pasta makers in Pakistan. The company joined hands with Lotte Corporation in 2010, leading to its rebranding as Lotte Kolson. Expanding its reach in 2019, the company set up a new factory in District Lahore, Punjab, Pakistan. Lotte Kolson boasts a diverse pasta product line, featuring spaghetti, macaroni, and egg noodles. Crafted from top-notch wheat flour, these pasta offerings are not only delicious but also packed with essential nutrients. The manufacturing process employs cutting-edge machinery with rigorous quality controls and production protocols.

Seagold (Pvt.) Ltd.: Seagold (Pvt.) Ltd. takes the spotlight as a premier expert in logistics and supply chain services in Pakistan. While specializing in logistics, the company also earns distinction as a supplier of pasta.

Volka Food International: Volka Food International emerged as a contemporary and advanced entity, dedicated to producing quality confectionery, bakery, and pasta items for over a decade. With a commitment to maintaining international hygiene standards, the company offers an extensive pasta range, featuring cuts such as Recipe Mix Range, Italian Range, Vermicelli, and Instant Pasta.

Conclusion

The cost of pasta fluctuates, with a pack of three spaghetti going for Rs. 497, and Bake Parlor Elbow Macaroni at Rs. 210. Retail prices for pasta in Pakistan range from PKR 1,371.43 to PKR 2,428.57 per kilogram, showcasing the varied market and what people like. The pasta scene in Pakistan reflects how adaptable we are in the kitchen, blending global basics with local tastes. As the economy changes, so might pasta prices, but its love in Pakistani cooking stays steady.